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Endrit Qerkinaj

Do Labels Matter? Leadership Perception of AI- vs. Human-Labeled Content
Master Theses Digi 2025

Do Labels Matter? Leadership Perception of AI- vs. Human-Labeled Content

Topic This thesis investigates how organizational leaders perceive content labeled as generated by Generative Artificial Intelligence (GAI) compared to content labeled as written by humans. Drawing on sensemaking theory, the study explores how labels act as interpretive cues that influence leaders’ evaluations of trust, credibility, content quality, and creativity. By
Endrit Qerkinaj
Sep 8, 2025 2 min read
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