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Jana Stucki

Accidentally innovative –  how Serendipity leads to affordable Innovations in SMEs

Master Theses Digi 2023 /
Accidentally innovative – how Serendipity leads to affordable Innovations in SMEs

12.06.2023 / an in-depth analysis of the event- and marketing-industry in Switzerland Topic In today's fast-paced business world, organizations recognize the significance of fostering serendipitous moments and cultivating an innovative culture. This white paper explores the role of Serendipity in generating affordable innovations within small and medium enterprises (SMEs) and provides practical
Jana Stucki / 2 min
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