BFH Logo
Master Theses Showroom
  • Instructions / Anleitung
  • BA 2025
  • Digi 2025
  • BA 2024
  • Digi 2024
  • BA 2023
  • Digi 2023
Sign in

Olha Lohvynenko

How to use AI chatbots in banking successfully

How to use AI chatbots in banking successfully

03.01.2026 / This work examines customers’ acceptance of AI chatbots in three different banking contexts: opening a savings account, an investment portfolio, and a pension fund.  The research investigates how the use of AI chatbots is perceived by the customers in each of the scenarios (i.e. how useful, easy to use,
Olha Lohvynenko / 2 min
Page 1 of 1
Master Theses Showroom © 2026
BFH Departement Wirtschaft