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Pablo Fernandez Macho

Technology adoption and cost-benefit perception among the tourist MSEs: A case study examining government support offerings and the MSEs perception in Ceara, Brasil

Technology adoption and cost-benefit perception among the tourist MSEs: A case study examining government support offerings and the MSEs perception in Ceara, Brasil

19.06.2023 / Topic This study on tourism MSEs (micro and small enterprises) in Brazil explores the perception of tourism MSEs on the importance of digital transformation and the use of technology in emerging countries. It is based on understanding the perceived cost-benefit, barriers and limitations of MSEs on the use of technology.
Pablo Fernandez Macho / 2 min
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