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Sarah Meurer

Sustainability as a Purchase Criterion: The impact of corporate expressed CSR dimensions on young consumers purchase intention
Master Thesen BA 2025

Sustainability as a Purchase Criterion: The impact of corporate expressed CSR dimensions on young consumers purchase intention

Topic Companies increasingly rely on Corporate Social Responsibility (CSR) communication to position themselves as responsible actors in society. At the same time, consumers, particularly younger generations, are confronted with a growing volume of CSR-related information that varies in content. This quantitative study investigates how different CSR communication dimensions (environmental, social
Sarah Meurer
Jan 6, 2026 2 min read
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