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Sarah Meurer

Sustainability as a Purchase Criterion: The impact of corporate expressed CSR dimensions on young consumers purchase intention

Master Thesen BA 2025 /
Sustainability as a Purchase Criterion: The impact of corporate expressed CSR dimensions on young consumers purchase intention

06.01.2026 / Topic Companies increasingly rely on Corporate Social Responsibility (CSR) communication to position themselves as responsible actors in society. At the same time, consumers, particularly younger generations, are confronted with a growing volume of CSR-related information that varies in content. This quantitative study investigates how different CSR communication dimensions (environmental, social
Sarah Meurer / 2 min
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