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Master Thesen BA 2025

Dies ist der erste Post

Gernot Pruschak

05 May 2025

Master Thesen BA 2025

Understanding Consumer Trust in ChatGPT's Shopping Feature

Master Theses Digi 2026 /
Understanding Consumer Trust in ChatGPT's Shopping Feature

13.06.2026 / Can consumers trust AI-generated shopping recommendations? This study investigates how recommendation relevance and recommendation variety influence consumer trust in ChatGPT's shopping feature and whether privacy concerns shape the trust formation process in conversational commerce.
Arinc Kurt / 2 min

Master Theses Digi 2026 /
The Influence of AI Tools on cost efficiency and perceived creative quality in Social Media Content Creation

13.06.2026 / Based on a quantitative analysis of Swiss social media campaigns, the study investigates whether the use and intensity of AI tools affect production costs per content piece and campaign quality ratings.
Christophe Hutmacher / 2 min
Design Principles in VR for Visually Impaired Users

Master Theses Digi 2026 /
Design Principles in VR for Visually Impaired Users

12.06.2026 / VR interview training works, but only for people who can see. This thesis derives seven design principles for purely audio-based VR interview practice from interviews with blind professionals and tests a prototype with blind and severely visually impaired adolescents.
Nadin Sommer / 2 min
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