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Master Thesen BA 2025

Dies ist der erste Post

Gernot Pruschak

May 5, 2025

Master Thesen BA 2025

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Sustainability as a Purchase Criterion: The impact of corporate expressed CSR dimensions on young consumers purchase intention

Sustainability as a Purchase Criterion: The impact of corporate expressed CSR dimensions on young consumers purchase intention

Topic Companies increasingly rely on Corporate Social Responsibility (CSR) communication to position themselves as responsible actors in society. At the same time, consumers, particularly younger generations, are confronted with a growing volume of CSR-related information that varies in content. This quantitative study investigates how different CSR communication dimensions (environmental, social
Jan 6, 2026 2 min read
Zirkuläre Wertschöpfung im Immobilienbestand – wird das Konzept Circular Economy wirtschaftlich honoriert?

Zirkuläre Wertschöpfung im Immobilienbestand – wird das Konzept Circular Economy wirtschaftlich honoriert?

Thema Die Masterarbeit untersucht, ob zirkuläres Bauen in der Schweiz ökonomisch tragfähig ist. Anhand von Fallstudien (NEST, OPENLY) und Experteninterviews zeigt die Arbeit, dass Zirkularität im Bauwesen zwar ökologisch sinnvoll, aber wirtschaftlich noch wenig anerkannt ist. Fehlende Standards, hohe Kosten und begrenzte Marktakzeptanz hemmen die Umsetzung. Gleichzeitig wächst das Bewusstsein
Jan 4, 2026 2 min read
When Smart City Mobility Meets Social Inclusion: What Shared E-Scooters Really Deliver

When Smart City Mobility Meets Social Inclusion: What Shared E-Scooters Really Deliver

Shared e-scooters have become a familiar sight in many Swiss cities. They are often presented as smart, flexible last-mile solutions that complement public transport and support sustainable urban mobility. But do they actually contribute to socially sustainable mobility, or do they mainly benefit specific user groups? This Master’s thesis
Jan 4, 2026 2 min read
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