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Gernot Pruschak

27 Nov 2024 / 4 min read

Master Theses Digi 2025 /
Determining ERP Implementation Obstacles in Swiss SMEs: The Mediating Role of User Adoption

03.08.2026 / Determining ERP Implementation Obstacles in Swiss SMEs: The Mediating Role of User Adoption

Tamer Al Nablsi / 2 min

Master Theses Digi 2026 /
Understanding Consumer Trust in ChatGPT's Shopping Feature

13.06.2026 / Can consumers trust AI-generated shopping recommendations? This study investigates how recommendation relevance and recommendation variety influence consumer trust in ChatGPT's shopping feature and whether privacy concerns shape the trust formation process in conversational commerce.

Arinc Kurt / 2 min

Master Theses Digi 2026 /
The Influence of AI Tools on cost efficiency and perceived creative quality in Social Media Content Creation

13.06.2026 / Based on a quantitative analysis of Swiss social media campaigns, the study investigates whether the use and intensity of AI tools affect production costs per content piece and campaign quality ratings.

Christophe Hutmacher / 2 min

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