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Master Thesen BA 2023

Integration von agilem Marketing in die Unternehmensstrategie - Eine qualitative Untersuchung zur Integration in Schweizer Unternehmungen

Philip Poschung

Jun 21, 2023 • 1 min read
Integration von agilem Marketing in die Unternehmensstrategie  - Eine qualitative Untersuchung zur Integration in Schweizer Unternehmungen
Source: https://www.plainconcepts.com/what-is-agile-methodology/

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Recruitment in the Age of AI: Understanding Recruiters’ Willingness to Embrace AI in Hiring

Topic This thesis explores the factors influencing recruiters’ willingness to adopt AI resume screening tools. Building upon the Technology Acceptance Model (TAM), it integrates Perceived Usefulness, Ethical Concerns, and Fear of role displacement to examine both functional and psychological drivers of adoption. A survey of 99 recruitment professionals was analyzed
May 11, 2025 2 min read
AI for Social Good: A Taxonomy for Supporting Employees in Non-Profit Organizations in the Office Sector

AI for Social Good: A Taxonomy for Supporting Employees in Non-Profit Organizations in the Office Sector

What is it about? The potential of artificial intelligence (AI) to support office work in nonprofit organizations (NPOs) is still largely unexplored. This master's thesis develops and validates a practical taxonomy based on a socio-technical perspective for the systematic classification of AI functionalities relevant to office processes in NPOs. Based
May 10, 2025 2 min read

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Master Thesen BA 2025
May 5, 2025
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