Master Theses Showroom

Instructions / Anleitung
BA 2026
Digi 2026
BA 2025
Digi 2025
BA 2024
Digi 2024
BA 2023
Digi 2023

Sign in

Master Theses Digi 2025

This is the first post

Gernot Pruschak

05 May 2025

Master Theses Digi 2025

Master Theses Digi 2025 /
Determining ERP Implementation Obstacles in Swiss SMEs: The Mediating Role of User Adoption

03.08.2026 / Determining ERP Implementation Obstacles in Swiss SMEs: The Mediating Role of User Adoption

Tamer Al Nablsi / 2 min

Master Theses Digi 2026 /
Understanding Consumer Trust in ChatGPT's Shopping Feature

13.06.2026 / Can consumers trust AI-generated shopping recommendations? This study investigates how recommendation relevance and recommendation variety influence consumer trust in ChatGPT's shopping feature and whether privacy concerns shape the trust formation process in conversational commerce.

Arinc Kurt / 2 min

Master Theses Digi 2026 /
The Influence of AI Tools on cost efficiency and perceived creative quality in Social Media Content Creation

13.06.2026 / Based on a quantitative analysis of Swiss social media campaigns, the study investigates whether the use and intensity of AI tools affect production costs per content piece and campaign quality ratings.

Christophe Hutmacher / 2 min

Master Theses Showroom © 2026

BFH Departement Wirtschaft